This is the most important post! The interpretation of Business Analytics defines how we design our offerings and what topics we focus on.
First, let's look at the interpretation of Business and Analytics separately. Generally, "Business" means something more conceptual, soft, visual, and not-touchable. "Analytics" associates more to hard, technical, hands-on, and concrete things.
To be more specific, here are the common topics under Business and Analytics.
How does B.A.B define Business Analytics?
So, this is how we understand it when we put Business and Analytics together.
Let's make it more real.
We'd like to look at some common tasks of Business Analytics Professionals compare to the ones of traditional Business Analyst and Data Scientist / Engineers.
This is a general archetype for reference. People operate on different or multiple points on this spectrum depends on project needs.